Hot Hand Theory connects brands with basketball's most invested fans. Our viewers think critically about the game and care deeply about quality analysis. They're decision-makers who appreciate brands that share their commitment to getting things right.

REACH NBA FANS WHO THINK DIFFERENTLY

CONTACT US

YOUR AUDIENCE: INFLUENTIAL NBA FANS

Our community consists of NBA fans who watch with purpose, engage meaningfully with content, and influence how others understand basketball.

Demographics:

  • [X]% male

  • [X]% aged 25-44

  • [X]% college-educated

  • [X]% household income above $[X]k

What makes them valuable: They research purchases, influence friend groups, and invest time and money in things they care about. They value brands that demonstrate expertise and authenticity.

YouTube Performance:

  • [X] subscribers and growing

  • [X] average views per video

  • [X] watch time per video (above platform average)

  • Comments [X]% higher than channels our size

Quality Content, Proven Engagement

Multi-Platform Presence:

  • [X] Twitter followers engaging in real-time basketball discussions

  • Cross-platform content amplification

  • Growing presence across basketball media landscape

Content Quality: Our video essays and analysis consistently drive meaningful conversations. We don't chase viral moments; we build lasting relationships with viewers who return for our unique perspective on the game.

We believe in sponsor relationships that add value to our audience, not just revenue to us. Our audience gravitates toward:

  • Premium sports apparel (quality-focused consumers)

  • Tech tools and apps (data-driven decision makers)

  • Financial services (strategic thinkers with disposable income)

  • Sports betting platforms (engaged fans who analyze games strategically)

  • Educational platforms (lifelong learners and skill builders)

  • Gaming and fantasy sports (strategic, competitive mindset)

  • Lifestyle and consumer brands (quality-conscious purchasers)

AUTHENTIC PARTNERSHIPS

Whether you're looking for a one-time campaign or ongoing partnership, we're open to finding what works.

Let’s work together

We'd love to explore how your brand can authentically connect with our community.

Email: hothandtheorypod@gmail.com